Adventure tourism, like the very products we sell, tends to reside at the fringes and ahead of what’s new, different, real, unusual and transformative and may be telling of what leisure travel can anticipate in the future.
Adventure travel includes a combination of physical activity, cultural immersion and engagement in nature. And know that ‘adventure’ is a truly subjective concept – one that doesn’t have to strike fear into potential clients. What’s adventurous to one person may be a walk in the park for another; it’s simply the notion of extending beyond one’s comfort zone through special activities.
Christopher Doyle, vice president of the Adventure Travel Trade Association
