If you’re invested in Latin America inbound travel, then you know the Power of Relationships.
La Cita buyers are handpicked to participate in La Cita’s cutting-edge approach to appointment matching.
La Cita exhibitors represent destinations, properties and experiences from across the U.S. and specialize in servicing Latin American markets.
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Latin America buyers can expand their inbound business at La Cita.
When: September 4-6, 2019
Where: Omni Orlando Resort at Champions Gate, Kissimmee, FL.
- Did Latin America REALLY steal our name? A unique relationship exists between the Americas. We are linked by continents, but many don’t understand the depth of our engagement. If you lived there, worked there or married into the culture, you understand the distinctive differences between each country and the huge economic forces that consistently make inbound travel one of the top sectors in U.S. exports.
- There may be no such thing as tourism. It is an industry. In fact, the travel and tourism industry is one of the world’s largest industries, with a global economic contribution (direct, indirect and induced) of over 8.3 trillion U.S. dollars in 2017. This includes VFR (visiting friends and relatives), Business, Commercial and Technical travel (the exchange of knowledge, goods and services) and Leisure Travel (Okay – tourism!). The U.S. is the second-largest Spanish-speaking country in the world, and most travel from Latin America is fueled by “family ties.”
- Strange and unexpected opportunities. In late 2018, Brazilians were the largest real estate holders in the South Florida area until, to everyone’s surprise, Argentineans took over the number one position, even though the Gross Domestic Product of Argentina is less than the GDP of the State of São Paulo! In challenging times, travel by most Latin Americans may be slowed, but it continues because the people who travel internationally keep much of their wealth invested in hard currencies such as the U.S. dollar. And when they come to the U.S., they also buy real estate, businesses and other investments.
- Latin America is more lucrative than many believe. Per capita expenditures from Latin America are more than three times those of Canadians and consistently more than Europeans. Check the data available through www.travel.trade.gov and see for yourself!
- It’s all about timing. Depending on which country you look at, high seasons for travelers from various Latin American countries cover the entire calendar. When it’s summer in Argentina and Chile, snow skiers are coming to the U.S. If you’re looking to fill in shoulder seasons and slow months, there’s an answer for you in Latin America.
- It’s also about relationships. In a region that will always see shifts in economies and politics, Latin American travel leaders want to know that the person pitching their business when the markets are booming is also going to be there during challenging times. It’s not about clicks, impressions or click-throughs.