It takes a certain amount of creativity to market yourself. You need to generate ideas and plans and then move into action. But most of all, you need to be creative to solve challenges and problems with your marketing. These may sound familiar to you:
How can I generate more leads?
Where do I find my ideal clients?
What content should go on my website?
How do I successfully promote a teleclass?
How do I develop a powerful marketing message?
How do I close without pressure?
How do I get over fears of rejection?
What’s the best way to follow up with a prospect?
What do most people do when faced with these challenges? Most of the time, they “go blank” and give up before they even start. I’ve seen it hundreds of times. Why don’t they just tap into their creativity and come up with a solution and then move into action?
Research has shown that when we are very young we are not only more creative, but we believe we are more creative. However, when we get older and move into our teens and adulthood, we begin to feel much less creative. We no longer think of ourselves as creative. Creativity is for “other people,” you know, people not like us.
And if we believe we’re not creative, that becomes a self-fulfilling prophecy. I can’t tell you how many times clients have told me they can’t come up with ideas for articles, where to network or speak, or how to produce a certain marketing result.
The other thing that hampers creativity is we seem to be obsessed with finding the one right answer. Well, I’ve been a marketing coach for 28 years, and I’ve discovered there is no one right answer. There are a whole lot of possible answers, usually dozens, sometimes hundreds. Some will work, and some won’t. Creativity is a process of exploring many ideas, many options and possibilities, letting your mind run free. I’ll explore a few ways to do that in this article.
None of these ideas is particularly difficult. You just need to be willing to give them a try. If you do, the payoff can be huge. When you learn how to kick-start your creativity, you’ll generate more good ideas than you know what to do with, and some will get you excited and into action