Motorcoach Industry Advises Consumers to Get Motorcoachified

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In an age where terms like ‘carbon footprint reduction’ and ‘lower passenger miles per gallon’ have become the metric for eco-friendly transportation, the Motorcoach Council’s new “Get Motorcoachified” public awareness campaign is timely, and will help consumers realize not only the technological advances, but the ‘green benefits’ of today’s motorcoach – a deluxe charter bus – used for group travel. The coach is a mode of transportation that suffers an identity...