I love this industry, but these are trying times. We’re faced with an aging traveler base, negative public perception about group tours and limited resources to tell our story. At industry trade shows we talk to the same group of people about the same book of business. Unless things change we’re either going bankrupt or will die from boredom.

No doubt you’ve seen a healthy turnover in your clients; we have as well. Some might be resigned to their fate, or happy to keep milking the same cow. Patience has never been one of my virtues and I’m not willing to sit back and hope something changes.

It’s our responsibility as guardians of the industry to ensure that there is a next generation. It is my supposition that by educating potential group leaders, our industry can refill the funnel of new groups.

 

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