As we close the door on 2012, the group travel industry seems to have turned the corner on the great recession. Many groups I’ve spoken with are experiencing better results for ’13 trips and those results are mirrored by an uptick in hotel occupancy across the nation.
Here’s the hard part. In the coming months it’s natural for folks to check out a little mentally. They get into the holiday mode. Projects tend to get delayed indefinitely, people drag their feet or operate in a more distracted fashion.