March 2010 Fiji Tourism Arrivals Cause for Optimism

Fiji’s Bureau of Statistics latest report showed that a total of 4,199 US passport holders visited Fiji in March – an 18.6% increase compared to March 2009′s 3,539 total. Regional Director Ili Matatolu stated that this result showed cause for optimism for the US market as it builds up its recovery from last year’s challenges. She added that results for quarter one 2010 compared to last year also showed a 5.1 % increase, but the real goal is to get back to 2008 levels in terms of its recovery marketing benchmarking. North America is Fiji’s third largest market and Tourism Fiji is targeting 65,000 US arrivals in calendar year 2010. For more information on Fiji Tourism statistics contact ili@tourismfijius.com.