Frisco, Texas Announces Rebranding

Frisco, Texas Announces Rebranding

The Frisco Convention & Visitors Bureau (CVB) has announced it is rebranding the organization to Visit Frisco.

“Not only is Visit Frisco a call to action, but an invitation to visitors, meeting planners and sports groups,” said Executive Director Marla Roe. “Rebranding as Visit Frisco is a simpler way of engaging with our visitors and provides a clear message to the local community that we are the official Destination Marketing Organization (DMO) for the city.”

Along with the change in the organization’s name, Visit Frisco also released its new logo.

“We believe this new, visually appealing logo will be well received by visitors. The simplicity of the logo and inclusion of the state shape of Texas will lend itself as a beneficial tool to advance Frisco as a premier vacation, sports and meetings destination,” said Roe.

To learn more, head to Visit Frisco’s website at

Randy Mink

Contributor: Randy Mink

Randy Mink is the Managing Editor of Leisure Group Travel Magazine. He is based in Chicago, IL.

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