February 2016 Leisure Group Travel
With the unveiling of its February 2016 issue, the industry’s leading group travel magazine trots out a fresh new design and new editorial content with a focus on regional destination articles and enhanced coverage of industry people and events. Themed around culinary travel, it’s also a mouth-watering issue.
The cover story, “Sampling California’s Culinary Scene,” spotlights everything from organic produce and fine wines to cheese, seafood and Danish pastry. Writer Marty Sarbey de Souto, a longtime California resident and columnist for Leisure Group Travel, covers places like the Danish-flavored town of Solvang, Berkeley and its Gourmet Ghetto, Napa and Sonoma wine country, and the Farmers’ Market at Ferry Plaza in San Francisco. This West Region report is complemented by side pieces on notable museums and scenic rail excursions.
The East Region feature, produced by managing editor Randy Mink and staff writer Miles Dobis, singles out five foodie hotspots – destinations that are making a name for themselves in the culinary world. Groups will enjoy eating their way through New York’s Finger Lakes; Gettysburg, Pennsylvania; Providence, Rhode Island; Burlington, Vermont; and Massachusetts’ Berkshires.
Associate publisher Daved Bodle, who covers the South for Leisure Group Travel, highlights some tasty annual events in “Itinerary-Inspiring Seafood Festivals.” Among the bashes: Labor Day weekend’s Shrimp & Petroleum Festival in Morgan City, Louisiana. Midwest microbreweries and the burgeoning craft beer phenomenon takes center in the Central Region feature, “For the Love of Beer.” Internationally, we report on the “Great Food Markets of Europe.”
The brand new Take 5 interview feature on successful planners spotlights Jennifer Bohac, director of the Texas A&M Traveling Aggies, one of the nation’s top alumni travel programs. The Take Five interview series has appeared online for the past year, and now some of the one-on-ones are making it into print, signifying a stronger tie-in between LGT’s print and online portfolios. Also beefing up Leisure Group Travel’s industry coverage is a new feature on top events and trade shows; in this issue we cover the American Group Travel Award winners and provide a calendar listing spring/summer trade shows and conferences.
Is your bus safe? In her “On Tour” column, Marty Sarbey de Souto discusses the range of motorcoach issues that confront tour organizers. The column by marketing guru Mike Marchev spells out “9 Reasons Why Most Salespeople are Not More Successful.”
Finally, Leisure Group Travel in this issue inaugurates a new way of handling sample itineraries. Instead of the Itinerary Planning Guide that dominated the June issue, itineraries from CVBs and other travel organizations will be part of each issue. In February check out proposed tours for New York’s Lake George Area; Effingham and Champaign County, Illinois; Amish Country of Northern Indiana; Fredericksburg, Virginia; and Virginia Beach.
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Features & Columns
- Take 5 – Jennifer Bohac, Texas A&M Traveling Aggies
- 5 Foodie Hotspots
- Sampling California’s Culinary Scene
- For the Love of Beer
- 8 Itinerary-Inspiring Seafood Festivals
- Great Food Markets of Europe
- Check Out Our New Look
- A Few Thoughts on Coach Protocol for Tours
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