Leisure Group Travel interviewed a veteran group of destination marketing organization representatives to gauge what has happened this year and where they see it going in 2009.
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If you read any of the financial websites, there’s a lot of chatter about the demise of newspapers and magazines. Major media companies like The New York Times (down 6.8%) and USA Today (down 9.9%) experienced significant drops in advertising revenues for the second quarter of this year. Coupled with equally significant drops in readership and one’s bound to ask, when will the bottom fall out?
It’s easy to cast a gray shadow over the entire industry, and I’ll be the first to admit that the market is changing. But, while the web has proven adept at delivering a bulk of news and information, it’s not yet proven to be effective in delivering robust content in a portable fashion — essentially it lacks the structure of print magazines. Whether you’re seated at the front of the motorcoach, on an airplane or at your desk, it’s simply easier to read a well-constructed publication than to click and squint to read a 1,500 word article on a website.
One day that will change, but today, what the web is great for is displaying and sorting data and shortening the cycle from news inception to news delivery. For example, we used to produce directories in each edition of LGT; for 2008 we are debuting an annual Group Travel Directory (scheduled to roll out next month) with regular updates to our online search engine directory – www.GroupTravelDirectory.com.
Amanresorts Revives Adriatric Retreat Amanresorts just unveiled Villa Miločer, phase one of the Aman Sveti Stefan resort on Montenegro's dramatic coastline. Once a popular playground for celebrities from the film and fashion worlds, the tiny islet of Sveti Stefan is still one of the...
Collette Foundation Announces 2009 Project Sites Collette Vacations remains committed to supporting partner communities around the world through the efforts of the Collette Foundation. In 2009 the foundation will develop partnership projects in Egypt and Fiji, with additional projects scheduled in...
Recession Puts Halt to Casino Developments The capital markets meltdown and plunging economy have conspired to kill the most prolific casino hotel expansion ever. Struggling with liquidity concerns and plummeting earnings, gaming and lodging companies are halting projects midway through...
Alberta Releases 2009 Travel Guide Travel Alberta, the destination marketing organization for Alberta, makes trip planning to “Canada’s Rocky Mountain Playground” easy with its just-released 2009 Official Alberta Vacation Guide. The 72-page color guide covers Alberta’s six...
One Mistake Too Many Last week I was in a rush and at the last moment I decided to recycle a Monday Message I wrote a few years back. The message was timely and I pulled...
Tips for Tour Operators Heading into 2009 John Stachnik, president and founder of Mayflower Tours, and past president of both the United States Tour Operators Association (USTOA) and National...
PhoCusWright debunks Online Travel Myths Myth #1: The number of online travel buyers in the U.S. is declining. In fact, that number is on the rise, as documented in The Consumer Travel...
The Future of Meetings Rising gas prices, airline cutbacks, canceled and delayed flights, skyrocketing travel costs…these are just a few of the challenges facing...
Palace Resorts Goes “Green” Palace Takes Steps on Making Their Resorts Environmentally Friendly Today, with the focus on the environment, sustainable resources and the drive to...
Green Travel Tips It's become quite common for corporations to speak in ?green?, but individuals are the ones who can enact change. Active Journeys are committed to...
Tips and Ideas for Group Travel Planners ...Whether your group consists of active adults seeking an adventure abroad, college students looking for a history lesson, veterans reuniting for a...
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