Category: Magazine Editions

2010 December Leisure Group Travel Magazine

The cover story focuses on Destination Events that will help sell a tour and encourage return visits. Examples of special events include the Tournament of Roses Parade, Super Bowl, Kentucky Derby and Albuquerque Balloon Fiesta. But smaller events also hold great appeal, and tour operators can combine several events in smaller communities using a common theme. A five-day, statewide tour of Arizona, for example, could focus on Christmas holiday festivities. Insight into the week-long Kentucky Derby Festival is offered in an interview with Dineene Bradley of the Louisville CVB.

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