Crisis Management Tool Kit Available for Bus Operators

Responsible bus operators frustrated and concerned about the long-term effects the recent spate of illegal motorcoach mercenary crashes could have on their companies now have available to them a special toolkit designed to help them prepare for, navigate, and ultimately emerge triumphant from the situation with the new “Crisis Management In A Box” developed by The Media Consultant Group.

“As a bus operator, you may become the face of the industry when something bad happens,” Media Consultant Group President & CEO Eron Shosteck writes in the introduction of the new 20-page step-by-step guide. “Use the attention as a chance to show how much your company is doing for safety. Define your business in your terms. Refuse to let it be defined in distorted terms by those who know little about it.”

The Media Consultant Group’s “Crisis Management In A Box” toolkit is designed to be the right tool at the right time to empower operators with the strategies they need. “Crisis Management In A Box” tactics include how to approach direct crises vs. indirect crises, how and when to engage the media, a 100-question checklist operators should have the answers for within reach at all times, how to turn ambushes into opportunities to showcase your company’s operations, and tips to help operators combat bus safety distortions to protect their companies’ reputations and reassure their customers.

“The current crisis regarding the perception of bus safety is so widespread and overheated that every operator is likely to be affected if they do not take some kind of corrective action,” Shosteck explains in the Media Consultant Group report. “There is no performance metric to measure the possible effects that the erosion of consumer confidence in bus travel could ultimately have. Left unaddressed, however, it could damage the bottom line of bus operators throughout North America irreparably.”

Shosteck authored the step-by-step crisis management guide in response to calls he received from operators requesting it. It also includes information for companies on the importance of building media relationships to establish clear lines of communication.

The Media Consultant Group is also offering on-site media training, crisis mitigation exercises and mock press drills in response to operator requests.

For more information, visit http://www.mediaconsultantgroup.com/products.

Tips on Organizing Group Bus Trips

Have you ever wondered how you can make money by organizing a group travel trip? You do not have to be an experienced traveler or a practiced group travel organizer. You can accomplish it with your resourcefulness and internet sites dedicated to group travel.

As an aspiring group travel organizer, you have to familiarize your self with the internet and the business process that goes along with it. Coordinating is about effective communication. You must have great people and speaking skills. As a coordinator, you will be the middle man between the group of travelers and the companies you may employ during the trip.

Group travel organizers get incentives and hefty commissions from companies like, hotels, resorts, transportation, restaurants, and tour guides. It all depends on the itinerary. Typically, the larger the group you organize, the more profits you can gain.

You negotiate with destination representatives and give your guarantees. With proficient organization and management, group travel organizers can bring a “win-win-win” situation to everyone; travelers having a worthwhile trip experience, companies gaining revenues, and of course, you also enjoy the trip while getting paid!

Now, let me share the steps on how to start this very enjoyable and highly profitable group excursion.

1. Choose a market first. You cannot organize a trip without an audience in mind. You have to determine what group of people the trip is intended for. Is it for CEOs, senior citizens, or a bunch of college kids? By knowing to whom the trip is for, you can make relevant plans.

Once you have chosen a niche, you will have to find out what kind of tours or programs are preferred by your audience. Will it be sight-seeing, an adventure tour, or just plain fun? The destination and activities you are going to organize must be suitable to the desires of your target audience. Research on what type of itinerary your niche customarily requires.

3. Decide on the location and plan the tour. Research and correspondence is vital in this juncture. You have to establish connections and conduct successful negotiations. Be sure to have clear agreements and always focus on your group’s satisfaction and goals without compromising you profitability potentials. This is like shopping. Find a balance between budget, comfort, and pleasurable experience for your target clients.

4. Doing step 3 can give you a clear idea on how to price the trip for your audience. Contemplate whether is reasonable. The trip must be appealingly persuasive so you can have more patrons. Normally, you will have to juggle steps 3 and 4 to make your planned trip the best deal for everyone involved.

5. Marketing. Create ways to endorse your trip to your market. If your designed trip is for college groups, go to schools and universities to market your stuff.

Make an effort to have the largest audience as much as possible. More travelers means more profits. But it could also bring more difficulty in terms of management. The best way is to determine beforehand the amount of travelers you can capably handle. Always keep in mind that everyone on the trip is, to some degree, your responsibility.

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